Innovations abound within the pharmaceutical digital marketing<\/a> space. As a whole, the industry has worked to increase the availability of healthcare information and better address the needs of healthcare consumers. In its recent \u201cTop 40 Healthcare Transformers<\/a>\u201d article, Medical Marketing and Media provides a snapshot of some of the leading industry innovators.\u00a0 Many executives have leveraged online platforms to connect with unique industry stakeholders.\u00a0 Others have modified the way patients receive healthcare by creating new\u2014or rethinking existing\u2014 telemedicine platforms.\u00a0 In some cases, companies have even begun connecting patients with doctors who are prepared to make house calls.\u00a0<\/span><\/p>\n For WEGO Health, patient centricity<\/a> starts with connecting influential leaders in the digital space, from bloggers to tweeters, with industry decision makers, including regulatory agencies and pharmaceutical companies. By doing so, Jack Barrette\u2014the company\u2019s CEO and founder\u2014hopes to give these patient advocates a greater stake in the direction of healthcare. So far, his company has successfully connected upwards of 100,000 individuals.<\/p>\n Still other executives have worked to broaden their audiences and appeal to new generations.\u00a0 For example, Derek Flanzraich founded the website Greatist. This online resource, which targets 18-35 year olds, provides wellness tips and workout suggestions\u2014all with the general understanding that, \u201cbeing healthy doesn\u2019t have to suck.\u201d\u00a0 The forum also includes plenty of interesting articles, including the benefits of running, relative to walking.<\/p>\n